by adam mathes
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Unique and Unprecedented

Q: How do you interpret the slowdown in sales in 2009? Wasn’t gaming meant to be recession-proof?

A: Well, I think any entertainment products are less susceptible to changes in the economy. The fact that in 2009 we were not able to sell more than we did in 2008 was simply that in comparison, we were not able to produce fun-enough products. There are always ups and downs in this business. As long as we create unique and unprecedented experiences with video games, there should be nothing to worry about.

Q: What do you say to people who say video games are too violent?

A: I say all media have good aspects and bad aspects. The fact is that cartoons, manga, were regarded as something really bad for the young people in Japan. But I was raised by reading a lot of manga, and thanks to that kind of experience, I have my job, I have my career.

Shigeru Miyamoto

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