by adam mathes · subscribe · RSS · archive
Piaggio had his engineers create a basic motorcycle, but D’Aascanio hated it and when back to the drawing board.
He wanted to create a bike that was simple to ride for men, women and even young teenagers. He wanted to design a motorcycle that afforded some protection from the weather, in a way that traditional motorcycles did not. And he wanted to design a bike that was the antithesis of the heavy, noisy, oily, macho machine of motorcycling tradition.
D’Ascanio’s masterpiece came off the drawing board simply because he threw out all the preconceived notions of what a motorcycle should be and should look like.
The Vespa, described in Pioneers, Products From Phaidon Design Classics