by adam mathes
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Driven By Sales and Marketing

Katamari creator dreams of playgrounds -

He talks about an industry which talks about attracting new players to games, but yet is reluctant to invest in new ideas.

“Developers want to come up with fun games but ideas are judged by their sales potential,” he says. “The reality is that decisions are driven by sales and marketing.”

As for the next generation of game consoles, with their promise of greater computing muscle, Mr Takahashi is not expecting much.

In fact, he says he feels slightly ashamed that much of the talk about the new machines is about more realistic looking games, rather than about using the raw power to do different things in a game.

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